Beyond the Bubbles: Optimizing Foam and Lather in Cosmetics

Foam plays a crucial role in how consumers experience personal care products—especially in cosmetics. From shampoos to shaving creams and facial cleansers, the quality of foam and lather directly impacts user satisfaction and product effectiveness. But how can formulators accurately evaluate and optimize foam performance? Join KRÜSS for an insightful webinar that dives deep into this very topic.

📅 Date: July 02, 2025

🕑 Time: 8:30 PM IST

⏳ Duration: Approx. 1 hour, including a Q&A session

👂 Language: English

🔍 What to Expect

In this live webinar titled “Beyond the Bubbles: Optimizing Foam and Lather in Cosmetics,” industry professionals and formulation scientists will learn:

• Why foam properties matter in cosmetic product development
• How to measure foamability, foam structure, and foam stability
• Real-world examples from the cosmetic industry

Optimizing foam behavior is critical for enhancing product feel, performance, and consumer perception. With proper foam evaluation, brands can gain a competitive advantage in the personal care market.

If you’re interested in surface science, you may also want to explore our internal page on contact angle measurement for deeper insights into wetting behavior and analysis.

🎙️ Meet the Speakers

• Dr. K.P. Ananth – Professor and Director of Cosmetic Science Programs, University of Cincinnati
• Dr. Andrew Mellor – Application Market Manager, KRÜSS

Both speakers bring years of expertise in interfacial chemistry and will guide attendees through both theory and practical applications.

✅ Why You Should Attend

• Gain a competitive edge in cosmetic product formulation
• Discover advanced methods to quantify and compare foaming behavior
• Learn how KRÜSS instrumentation simplifies complex foam analysis
• Engage with experts during a live Q&A session
• Receive exclusive post-event resources

If you’re a cosmetic formulator, researcher, quality control expert, or simply curious about how foam is scientifically measured and improved—this webinar is for you.

Let’s go beyond the bubbles, together.